I'm George Rogers.
Retired computer expert — years of software development, data work, and systems that connect information to the people who need it. Based in Southwest Florida. For the past couple of years I've been fully immersed in what's actually possible with today's tools, building things and running experiments constantly.
I'm available to work with businesses remotely, or in person if you're in Southwest Florida.
The longer I've worked with information systems, the more obvious it is that the core problem is usually the same: information gets scattered, and people spend a surprising amount of time and mental energy tracking it down, keeping it straight, or compensating for the fact that it got lost.
I got interested in small businesses specifically because the problem is usually solvable. It doesn't take a large system or a big budget — it takes a clear look at where the friction is and a simple, targeted fix. What I'm most interested in is reducing overwhelm. Chasing shiny tools for their own sake doesn't do that.
The volume of news and writing about AI tools is genuinely overwhelming — even for someone paying close attention. I built a tool (Tobori) that reads a large daily stream of that content and surfaces what's actually relevant to me. It's a practical example of using a workflow to tame an information flood rather than drowning in it.
I keep one daily note where everything goes — tasks, client thoughts, ideas, random things to follow up on. Once a day, an automated workflow reads it and files everything where it belongs: tasks to a task list, client notes to the right folder, ideas somewhere they won't get lost. The mental relief of not having to decide where things go all day is significant. This is something I think translates directly to small businesses.
I use tools that let me ask questions over a folder of documents rather than hunting through them manually. "What did we do on this project last spring?" "What issues kept coming up?" "What did I say I'd deliver?" This is one of the most immediately useful things I show small businesses, because almost everyone has a version of this problem.
These aren't exotic experiments. They're practical approaches to the same problems small businesses face every day — just at a different scale. The tools are accessible and the workflows are straightforward. What takes time is figuring out exactly where your pain is and designing something that fits how you actually work.
That's what I do. I'm based in Southwest Florida and happy to meet in person if you're nearby, or work by video call from anywhere.